MrBeast gives away another $100k on Current; Fans can send him Current Pay requests to win another $20,000
In the latest MrBeast + Current collaboration, fans can directly request money from the creator himself on the mobile banking platform as part of two giveaways announced in his latest video 'First to Rob Bank Wins $100,000'.
Jimmy Donaldson, aka MrBeast, is giving away $100,000 to 100,000 fans on Current who use code 'BeastBank' and he is giving away up to $20,000 to fans who send him Current Pay requests directly to his ~MrBeast handle using their Current ~tags. Fans tell him how much they want to win and what they'll do with the money, allowing them an even greater opportunity to directly engage with the creator on Current. MrBeast will then pick random fans to win.
In less than 24 hours, the video became the No. 1 trending video on YouTube with over 13 million views and Current Pay requests soared to 8x the daily average. Current also moved to No. 5 in the App Store in finance apps.
"I've always been passionate about producing great content and giving back to the community, and Current is the perfect partner to support me in both efforts," said Donaldson. "I'm excited to be working together and look forward to producing awesome content that will help even more people."
In addition, fans who connect their direct deposit to Current can earn 5,000 free points on the platform, which can be redeemed for cash in their Current accounts or an exclusive MrBeast + Current hoodie in the Current Store in the app.
MrBeast and fintech Current announced their long-term, exclusive partnership and investment in April in his video 'I Got Hunted by a Real Bounty Hunter', as Current provided the platform for the creator to give back at a larger scaler than ever before with its mobile banking products and connect directly with his fans in his first $100,000 giveaway on the platform. He paid fans directly from his ~MrBeast Current ~tag and he sent another 10 people an additional $1,000. The video has now been viewed over 75 million times.
"For years we've witnessed Jimmy's incredible creativity and generosity. His unique ability to consistently produce engaging, original content and give back to his fans in increasingly innovative ways has raised the bar for all creators," said Adam Hadi, VP of Marketing, Current. "Creators are integral to our strategy and this partnership fully exemplifies our mission to improve the financial outcomes of millions of Americans. MrBeast is a perfect brand fit and with this long-term commitment, we are collaborating to build the best platform for him to engage his fans in new ways and give this generation more opportunities to create better futures for themselves."
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